A few weeks ago, we had the opening event of the new collection by Marica.Marica is an Amsterdam based brand that believes in the power of connection. The brand is built on the principles of personal growth and collaboration, Marica translates these values into her fashion(shows). By creating a supportive environment, she aims to inspire others and foster a thriving creative community in Amsterdam. Besides the new collection there were performances by @alaidalee, @trxnztotheworld and @kymorasade.A big crowd came over to support and enjoy the evening.

For our Fall ’24 collection, we collaborated with Amsterdam-based director Luca Shakison.Luca drew his inspiration from the collection’s cut and sew pieces, emphasizing the soft knits, heavy denim, and modern fits that play a central role in the Fall ’24 collection. The location, with its wide variety of shapes, materials, and beautiful light, harmonizes with the key elements of this drop. The wooden and concrete accents elevate the pieces, creating a cohesive and striking visual narrative.Director - @shakisonlucaProduction company - @artillerie.tvProducer - @luc_hueberProduction manager - @svmwxlveDop - @jasperdekloetdpFocus puller - Lars InhulsenGaffer - @bramvanwoudenbergBestboy - @ravipiccoloLocation scout - @simply___allEditor - @shakisonlucaGrading - @cameronmarygoldSound Design - @camielmuiserMusic composition - @willemfeltzer

I’m excited to collaborate with the James Brown estate and ‌Center For Common Ground on powerful initiatives to boost Black voter turnout ahead of Election Day this November. The Center for Common Ground, a non-partisan group, focuses on empowering Black voters in the South, where voter suppression remains an issue. This partnership not only celebrates James Brown’s musical genius but also his lifelong dedication to education and voting rights. His influence on both music and social change is undeniable, and hip hop wouldn’t be the same without his legacy.-ShepardWe will be offering a limited amount of t-shirts featuring the graphic, available exclusively at obeyclothing.com and the prints will be for sale at obeygiant.com. All net profits from the sale of the shirt will be donated to the Center for Common Ground, a registered 501(c)(3) organization.

To celebrate our summer pop in Biarritz we teamed up with Homies Network.@homiesnetwork is a collective of skaters and artists from NYC, together we hosted a special group art show at our Biarritz pop-up—curated by skater @tenzincm and videographer @kei.tsuruta. Together they brought an incredible mix of multimedia artwork by artists from both NYC and Paris.A huge thank you to everyone who came out to support our @homiesnetwork group show and all the artists involved. We had live performances by @girlsloveromsii + @pourlesrats and a dj set by @neilfaverisessadi. Big love to our friends @wallstreetskateshop_biarritz.Photos by @uglymongo + @bagnaule@lotsagirl@pourlesrats@atticustorre@markcuster@tenzincm@kei.tsuruta@tgip_@qquib@virginiemaufroyboulous@token_token_token     📸 @uglymongo + @bagnaule

 On June 21st 2024, OBEY Clothing opened its new store in Paris. The turnout was insane and great to meet new friends and catch up with old. Make sure to stop by and check out the store when you’re in the neighborhood.@obeyclothingparis40 Rue Étienne Marcel 

For Summer 24 we worked with Barcelona based artist and photographer, Cristian Bravo @la_melancolia. Cris is known for his mundane and creative vision of the world where everyday life and abstraction coexist in the same picture. Coming from a skateboarding background brings the spontaneity of the streets translated into an uncommon framing style that lives in both fashion and fine art world. Cris has been documenting life on earth for over a decade between Europe and the United States where his work has been exhibited and published worldwide.Filmed & Edited: @arcadidemiguel @halfinvisible.studio  

 OBEY Clothing is proud to announce the opening of it's 4th flagship store. ⁠⁠OBEY TOKYO⁠Grand opening 2024.4.13⁠⁠JUNK YARD⁠2F 4-26-28 Jingumae, Shibuya-ku, Tokyo⁠Phone: 03-3402-0831⁠Hours: 11:00-20:00⁠⁠@obeyjapan⁠obeyclothing.jp  

As an artist-based brand, the do-it-yourself mentality is in our DNA. We believe in supporting young individuals who create, connect and take opportunities when they arise. Taze and his friends from baccyardboys recognised being surrounded by talented humans and wanted to grant them an opportunity to exhibit their hard work. With the OBEY Art Space as his playground, he fused together a pop up filled with a diverse group of talents; art, music and clothing. We were proud to see the work of Brandon Senders, Jet, Tresor and Michelle Bergwijn in the Art Space alongside clothing collections by Tears, Tears of Joy, Boulevard and Isak Douah.  Taze commenced the pop-up weekend with a wild opening party backed by many dj talents. Thanks to Zeger, Folake, Yentzyz and Styn for the great evening. After calling it a night, the party went on at kanaal40. Pictures by: @dayswithfay_ @munaychaz @log.of.p

  Napapijri and OBEY introduce the second chapter of their collaboration.Blending outdoor aesthetics, utility details, and contemporary streetwear, the capsule presents a collection of styles that are equally suited for the outdoors and urban living.The visual campaign considers the central graphic within the clothing collection, Earth Crisis by artist Shepard Fairey. It symbolizes a bitter-sweet reflection of the concept of crisis and the positive impact that can be achieved from collaborative action. The Beeman is a symbol representing the very real issue of endangered species. Playing with surreal imagery and with the notions of amazement and memorization, it also calls upon hive mentality - the collective consciousness that emerges when a group of individuals come together to share thoughts, ideas, and information. The collaboration is available now online and at fine retailers worldwide.

     

   For Spring 24 we worked with Adali Schell—a photographer from Los Angeles, California, whose work explores themes of community and togetherness within his upbringing in Southern California and family roots in rural Ohio. He's exhibited internationally at Rencontres d'Arles and Museum of Warsaw, and has published in The New York Times, the Atlantic, New York Magazine, Los Angeles Times and Wall Street Journal. He will be graduating with a Bachelor of Fine Arts from the UCLA later this year.  Video & Muisc: @inspekleeStills: @andreytarasovs

 Over two years since first collaborating, OBEY Clothing and IAB Studio offer a new release. This second collaboration is an extension of the poster campaign that was plastered on the streets of cities worldwide in 2021. With the passing of time, the posters naturally deteriorated, revealing images that reflected the changing seasons. This collection references the weathered poster’s iconography. Through the spectrum of grey colors and varied material stories, we wanted to express the roughness and gritty mood in this collaboration.   Collection available exclusively at obeyclothing.com and OBEY flagship stores worldwide on Monday, February 12th⁠

Last week we celebrated the 'Noodzakelijk verdriet' album presentation and the Froukje x OBEY collection release.  We had a special evening in our OBEY Amsterdam store, when Froukje played a few songs from her new album ‘noodzakelijk verdriet’. Friends and family came to celebrate her new album and to check out the new album collection    The next day we officially opened the Froukje x OBEY pop up store. A lot of her fans came by to meet Froukje and to get their hands on  the new merchandise. We had a great morning and we thank you all for  coming by! The pop-up store is open until February 4th. The Froukje x OBEY collection will travel along with Froukje on tour  and is also available on line.    Go to the Froukje x OBEY Collection   Photos by Anne Breed 

    Silver No.22 Tokyo based Fashion & Culture MagazinePhoto @taksugitaphotoStyling @hayato_takadaHair & Make-up @mikioaizEdit @takayasu_yamada @rikako___97 

  Gaijin Eyes is a multidisciplinary project bringing together the crafts of several creatives to present a book, an accompanying movie and a limited 1-of-1 capsule collection in collaboration with Obey Clothing. The Japanese word Gaijin translates to Foreigner or Outsider, with the exact translation being Alien. The eyes of an outsider show us a different perspective on Japan. A very personal, yet relatable sight. Gaijin Eyes is an introverted experience of an observer, us, witnessing and diving into the unfamiliar surroundings, being influenced by all the fleeting moments of stranger’s lives without directly taking part in it. Vincenz Gertoberens (born in 1994) has been making a name for himself – not only in Berlin’s fashion and art scene – but also internationally through a network of like-minded creatives from different parts of the world.Last year he first combined his powers with Obey Clothing by being one of the creatives behind the Obey x Healing Tales collab.This time Vincenz teamed up with Kiril Nagy (text, design and creative direction – @kirilschocolate), Olivia Waligóra (film editing – @lilemi2_), SMRL (sound design and music – @__smlr), Jonas Wolff (logo design – @jwwwolff) and Janice Esguerra (text editing – @mediumlondonfog).  For the release event of Gaijin Eyes, Berlin’s scene pulled up to witness all three layers of this project. Flipping through the pages of the book, directly diving into the images and literary text, watching the short movie, squeezed together in the gallery space, staring at the lights of Tokyo on the white walls,  and browsing through the unique longsleeves while meeting new people and chatting with the creators of this special project. To celebrate together.For more information about Vinc and his works make sure to follow him on Instagram (@vinckurt).      

 SHOP FEATURED STYLES 

On May 25th, OBEY organized a party at Les Vivres de l'Art in Bordeaux. We we’re joined by an impressive lineup of artists, including the talented rapper Romsii and his dj Sauvageon, the renowned rapper Rad Cartier, and the skilled dj, Urumi. Les Vivres de l'Art provided the perfect backdrop for this extraordinary event, with its industrial ambiance and immersive environment adding to the overall experience. The party was a testament to the vibrant music and art scene in Bordeaux, leaving a lasting impression on all who attended. 

On May 12th was the opening party for Kurashi x Daan Koens at the OBEY Art Space in Amsterdam. It was a great evening full of art, culture and music. Kurashi started as a clothing brand inspired by artists such as Shepard Fairey and Parra, and has expanded into a collective exploring various mediums for art and self-expression. Kurashi’s most recent collaboration is with Daan Koens, a self-taught Rotterdam-based artist who is already becoming a well-established name in the new generation of Dutch/Caribbean artists. Koens draws inspiration from the tropical landscapes of his childhood home in Curaçao. Over time, he has cultivated a unique style ranging from realistic self-portraits to cubist impressions.  Music and the exploration of sound is one of the integral parts of the Kurashi Collective. The musical chapter, Kurashi Soundsystem, was born during their very first event. Their selectors travel through a broad spectrum of sounds, ranging from Bubbling, Baile Funk, Jungle, Dembow, Reggae, to Hip-Hop. Kurashi translates to courage in Papiamentu, the language of the ABC-islands. For the Kurashi Collective the word is about being courageous and outspoken about one’s identity. For more info check Kurashi Collective and Daan Koens Pictures by Lex van der MolenVideo by Amaar Landbrug