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GEM HALE for fall 25 delivery two

Last year when I met the crew at OBEY and we had our first meeting about me doing a campaign for Fall 2025, Delivery 2. The main question was, what do you want to shoot? The idea of being free and open to create is the most empowering feeling. We decided to hit the road and explore California blindly and that's what we roped ourselves into again. It's is all new clothes, models, locations and feeling but one thing stayed constant and that was the amazing crew that helped put this together. Take a ride through California with us through the vast mountains to the ranches of the low desert and all in-between. 

- Gem Hale for OBEY Clothing

Fall 25 Delivery Two

Tue, Sep 16 2025

Person holding a stop sign outdoors with a sunset in the backgroundPerson lying on grass wearing a green sweater and brown pantsPerson standing in a tunnel with light at the endPerson wearing a brown sweater and blue jeans standing against a white fence with a yellow post.Person standing next to a large tree in a dark forest at night.Two people in a desert landscape with mountains in the backgroundPerson wearing a blue puffer jacket standing on rocky terrainPerson standing in front of a large, weathered sign with text and graphics.Person sitting on a grassy hill with mountains in the backgroundPerson crouching on a mountain trail with scenic mountains in the backgroundPerson wearing a red and white sweater with star patterns, sitting in front of a vehicle.Person standing in front of a waterfall in a rocky landscapePerson standing in a forested area with a white wall in the background