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OBEY FOR DOWN THE RABBIT HOLE FESTIVAL

This year OBEY Clothing is back as the official merch partner for the Down The Rabbit Hole festival for the third time.

Down The Rabbit Hole (DTRH) is a vibrant three-day music and arts festival held annually in early July at 'The Green Hills' in Ewijk, the Netherlands. Known for its curated balance of renowned headliners and emerging talent, DTRH offers a full sensory and communal experience set in a stunning natural landscape.

Attendees often describe the atmosphere as whimsical and intimate, with fairy-tale charm, serene woodland pathways, and a plethora of spaces to unwind. The festival’s strong commitment to art, sustainability, and well-being makes it one of the most imaginative and beloved events in the Dutch festival calendar. 

It is this eccentric spirit and intimate set-up which makes our partnership feel so aligned. OBEY is honoured to collaborate with DTRH on exclusive merchandise reflecting the festival’s unique energy. Moreover, we have special artist collaborations this year. We hope to see you at The Green Hills the first weekend of July; it’s going to be fun. 

To give you a first glimpse, we headed into the woods with our friend and talented photographer Mette Krah, who beautifully captured the magical transition from day into night.

This collection is exclusively available at the DTRH festival.

Thu, Jun 26 2025

Two people lying in tall grass, one wearing a green sweatshirt with a blue design.Two images showing a person's legs kicking hay with a third image of a person in a blue shirt on the ground.Top half of a person wearing a green jacket with a logo, bottom half shows a person in a red jacket with a colorful design.Two people in a field with red lighting, one person close-up with red face.