OBEY x ReBlend x Makers Unite

WE ARE INTRODUCING AN INNOVATIVE COLLABORATION BETWEEN REBLEND, THE MUNICIPALITY OF GRONINGEN, AND MAKERS UNITE TO CREATE DENIM ENTIRELY FROM RECYCLED COTTON. BY COMBINING 50% POST-CONSUMER JEANS FROM GRONINGEN, MECHANICALLY RECYCLED IN FRANCE, WITH 50% REJUVENATED PRE-CONSUMER COTTON WASTE FROM BELGIUM, WE HAVE SUCCEEDED TO MAKE A REVOLUTIONARY CIRCULAR YARN. THIS YARN IS TRANSFORMED INTO DENIM IN ITALY USING THE ECO-FRIENDLY SMARTINDIGO PROCESS AND CRAFTED INTO CONTEMPORARY OBEY DESIGNS IN AMSTERDAM.

PARTNERING WITH REBLEND AND MAKERS UNITE, WE HAVE CREATED A LOCAL LOOP BY REUSING TEXTILES AND REPURPOSING MATERIALS PREVIOUSLY CONSIDERED WASTE. INTO RAW MATERIALS FOR NEW TEXTILES AND PRODUCTS. THIS PIONEERING INITIATIVE TRANSFORMS TEXTILE WATER INTO CONTEMPORARY, ECO-FRIENDLY DESIGNS MADE FROM 100% RECYCLED COTTON DENIM. NORMALLY, RECYCLED MATERIALS ALWAYS NEED POLYESTER FOR STABILITY AND STRENGTH, BUT THIS INNOVATIVE METHOD ACHIEVES THE SAME RESULTS USING 100% COTTON, SETTING A NEW STANDARD IN THE RECYCLING PROCESS.

THE PROJECT CAME TO BE AFTER OBEY WAS LEFT WITH A PRODUCTION BATCH OF DAMAGED GOODS, WHICH FELT A BIG WASTE OF MATERIAL TO DISREGARD. OBEY IS NOW OFFERING TWO CLASSIC STYLES, EASY DENIM PANTS AND AN EASY SHIRT JACKET, FOR ITS INITIAL RELEASE WITH REBLEND. FEATURING A LIGHT BLUE SCREEN PRINTED ICON FACE LABELING ON RAW 12OZ DENIM.