Story of the Third Eye

Ethical responsibility has been a foundational principle of OBEY since the beginning. That’s why we’re proud to work with a number of Fair Trade Certified factories. Look for our hangtags that identify these products made in accordance with globally recognized Fair Trade standards. These items are easily identified by the Fair Trade Certified™ logo on their hang tags and online product listings.What is Fair Trade?
Fair Trade is a market-driven model designed to empower workers and farmers, reduce poverty, and promote sustainable development. It ensures better labor conditions, environmental stewardship, and long-term community investment. For every OBEY Fair Trade Certified product sold, a percentage of the purchase price goes directly into a worker-controlled fund. These funds are then used to support the most pressing needs of their communities. This could be through it’s scholarships, transportation, healthcare, or emergency services.By choosing Fair Trade, you’re making a conscious decision to support the individuals who craft and cultivate the products you wear. Your purchase helps build stronger, more resilient communities around the world.Buy Fair. Be Fair.
Explore the OBEY Fair Trade Collection.

James Kerr, a Charleston, South Carolina native now living in New York City. By day, he works as a sound technician, but skating remains a big part of his identity. James got his tattoo after watching the OBEY Giant documentary. The story of Shepard Fairey, a fellow South Carolina native, struck a chord with him. The hometown connection and artistic inspiration made it an easy choice for James to commemorate the influence with a tattoo inked by a friend. Check him out as he shares the story behind his OBEY tattoo.

With roots in music and community, and to mark our one-year anniversary in Paris, it only made sense for us to build on last year’s Fête de la Musique celebration.Every year on June 21, France comes alive for Fête de la Musique—a national day that transforms streets and public spaces into open stages, inviting everyone to share and enjoy music together.We’ve put together a big lineup, so come join us for a day of free shows in front of our Paris store.Izzy Lindqwister, a Swedish expat musician and DJ based in Paris, will open the night with her signature reggae and dub selections. Brian Nasty is a multidisciplinary artist from London whose work flows effortlessly between music, visual art, and subculture. As a musician, illustrator, photographer, skater, model, and amateur chess player, Brian creates a vibrant universe where sound and style collide.Gabriel 1999 is a creative force; filmmaker, photographer, and DJ—whose eclectic taste will set the tone for an unpredictable, high-energy set.Debby Friday, the Nigerian-Canadian electronic musician, will perform live. Her work blurs boundaries between love, power, sex, and taste, treating them as portals to explore discomfort and liberation through sound.1800BOOTY (Jonas Alexander  + TSIP) feat Banklady Founded in 2023 by Tsipora (TSIP) and Jonas (JONAS ALEXANDER), 1-800-BOOTY are fusional nightlife events that combine live acts with performance and DJ sets where freedom of artistic expression and freedom of genre are keywords.Musically, 1-800-BOOTY focuses on dance-forward music such as Jersey Club, Voguing, Baile Funk or Footwork to name a few. By combining exciting and interactive scenography with MCs and performances such as striptease, visitors are sure to experience an unforgettable event.Banklaady, boss lady of Ratchet music. She makes the beats shake, the gloss pop, and with La Brigada, she's shaking up the game without asking for permissionRONI, the Parisian-Malaysian DJ, producer, and head of Nehza Records, will close out the night. Known for blending techno, bass, Latin percussion, and UK-influenced sounds, RONI delivers cutting-edge sets that explore the outer edges of club culture.We hope to see you there!OBEY ParisRue Étienne Marcel75002 Paris19:00 - end

A couple weeks back we hit the road on the East Coast with our buds from Untitled Halo. Dropped some new merch with them for their Boston and New York shows. Make sure to check them out on their next leg back out West. Support independent music!@untitledhalountitledhalo.comUPCOMING SHOWS:06/13/2025San Diego, CA / SOMAwith Panchiko & Kitty Craft06/14/2025Los Angeles, CA / Hollywood Palladium with Panchiko & Kitty Craft

Celebrating 20 Years of De Jeugd van TegenwoordigThis year marks two decades of Dutch hip-hop surrealists De Jeugd van Tegenwoordig and we went all out to celebrate.On Friday, June 6th and Saturday, June 7th, the OBEY Amsterdam store transformed into a De Jeugd pop-up: exclusive merch drops, reissued classics, and every record they’ve ever released, all on vinyl. And yes, De Jeugd themselves pulled up, and helped us hold it down.It was “gezellig”.The OBEY Art Space in Amsterdam will stay dedicated to all things De Jeugd in the coming weeks. Can’t make it in person? The collection and vinyl will be available online Wednesday, June 11th at obeyclothing.eu 

Capturing the relaxed vibe and gentle warmth of a perfect summer day. From graphic t’s to soft, lightweight shirts, these are versatile staples to carry you through the season.@obeykorea⁠OBEY KOREA Hongdae Flagship Store⁠74 Wausan-ro, Mapogu, Seoul⁠12:00 ~ 21:00⁠Photographer: @_injsjsVideographer: @gabeeen2Models: @ziunsama @kijurotakataEditor: @oilqpo H&M: @leebyunghyunb