LOS ANGELES PREMIERE: "eighty-nine"

This season we worked with Gem Hale for the OBEY Artist Series. Gem is a photographer and director based in the Americas, with roots in Texas. A graduate of the BFA Photography program at SAIC, his work has been showcased in local print, online and physical exhibitions from an early age. Gem also produces limited edition books and zines documenting his personal projects and travels.The OBEY Artist Series collection featuring Gem Hale releases this Friday, August 14th at obeyclothing.com. Each purchase includes a zine, "Texas 4ever," featuring photographs by Gem.

What began as an experiment in subversion has since evolved into an expansive street art campaign and a widely exhibited body of fine art. Shepard Collection for Fall 2026 is available now.Writer and Director Vinc Gertoberens Director of Photography Jacob Sauermilch 1st AC Regina Wiebe 2nd AC Clara Marnette Talent Luca NiemannArt Director Vinc Gertoberens and Maurice Caiza Andresen Producer Vinc Gertoberens and Jacob Sauermilch Set Hands Harry Miller BTS Photographer Neus HoffmannEditor Vinc GertoberensVFX Simon FlorisSound Designer Mees BlankevoortColorist Jacob SauermilchCamera Rarestuff rent Development & Scan Andec Film Special thanks to Giulia Vaccaro, Filmdas Berlin, UFO Filmgeräteverleih, Jakob Reimann, Jakob Stolz, Nils Werner and Leander Ott. 

We are proud to officially welcome Marley Humphrey to OBEY.  Over the past few months, Marley joined us on several trips and instantly became the missing link that tied our entire team together. Since then, he has been effortlessly ripping every city he steps foot in.Filmed by Elliot Bonnabel @elliotbonnabelEdited by Grayson Miller @stayfalsePhotos by Andrey Tarasovs @andreytarasovs, Cristian Bravo @la_melancolia, & Eric Fleischer @efleischerphotoSOCIAL HIGHLIGHTSNollie heard around the world.Balancing Act at Muni

The team headed East. A week in Atlanta with Shane Farber and the Widdip crew, then on to Philly and New York. Old friends, new faces and footage that will make the final cut when the film premieres this Fall.@shane.wreck @perryier@fevlilian@marleyswhim@andreytarasovs @n.rollings@efleischerphoto@stayfalseSOCIAL HIGHLIGHTS FROM EAST COAST TRIPShane Farber switch lazer flip.Shane Farber gets announced to Swim Skateboards amidst the travels.Pero Simic with the worst and best switch flips.

OBEY TATTOOS – EPISODE 6 featuring @cap_fiendFor more than 20 years, Omar Heras has been a supporter of OBEY and the ideas behind Shepard Fairey's work. From street art to human rights, the message has always resonated. Inspired by the artwork, message and community surrounding OBEY, he's built a collection spanning apparel, memorabilia and tattoos.

"LIVING THE DREAM" came to a close last week at our Harajuku flagship. A solo exhibition by Alehsy Lambo that brought the community together. Thank you to everyone who showed up."LIVING THE DREAM" describes a state where things unfold at such a dizzying pace that one constantly finds oneself asking: Have I truly arrived, or am I still merely dreaming? It marks the boundary between exhilaration and anxiety—the threshold between the reality I envisioned and the reality currently unfolding. Dreams and nightmares coexist within the very same space. When I am awake, anything seems possible; yet, I must never forget to sleep—to keep on dreaming. This life is precisely what I once dreamed of. The only uncertainty is when that dream will come to an end. In this exhibition, I have encapsulated all those dreams.ABOUT THE ARTIST
Alehsy Lambo is a multimedia artist born in southern Spain. Since relocating to Barcelona in 2015, he has steadily expanded his international presence and established a distinctive visual language. Since 2025, he has been based in Japan, where he continues to focus primarily on artistic production and exhibitions. From his childhood, Lambo has been deeply influenced by street culture, car tuning, and street racing. These scenes and characters serve as pivotal subjects within his oeuvre, transformed and expressed as visual narratives. His creative practice is characterized by ambiguous perceptions, a dreamlike sensibility akin to a road movie, and a fresh perspective he has consistently maintained since his youth. He constructs unique tableaux in which light and motion intertwine, thereby creating a world where reality and fiction seamlessly interlace. His work focuses on details often overlooked in daily life—as well as the beauty latent within things that are decaying and through the interplay of color, form, and soft, fluid contours, sublimates these elements into a unique visual language. Through solo exhibitions scheduled for 2025 and 2026 in Osaka and Tokyo, Rambo continues to expand the scope of his creative endeavors.Alehsy Lambo solo exhibition“Living The Dream”Dates: May 20th – May 24thHours: 11:00 – 20:00Venue: OBEY HARAJUKU & WAG GALLERYAddress: JUNK YARD 2F & 3F, 4-26-28 Jingumae, Shibuya-ku, Tokyo
Instagram :@alehsy