SPRING ’25 BY METTE KRAH

For our Spring 25 collection, we collaborated with a talented team, including Amsterdam-based photographer Mette Krah.

 

Driven by a passion for analogue photography, Mette develops and prints her film work in her own darkroom. Her versatility spans from press shoots to documenting punk bands in concert, bringing a refined touch to gritty settings. With a talent for enhancing contrasts and foreground details, this project marked her first editorial for a fashion label.

 

For this campaign Mette chose to place the collection in a metropolitan setting, juxtaposing the delicate textures and tones of the cut-and-sew with a grittier, perhaps cinematic surrounding. She wanted to showcase the brink of Spring underneath a veil of mystique – bolstered by the unconventional forms of the Belgian backdrops.

 

The talent that Mette shot in Brussels brought their vibrant energy from the music and skate industries. Mauro Ruberto is an avid skater and a close friend of ours. He has an energetic personality with a deep love for nature and music. Zoe Saidah is an Amsterdam-based DJ with London roots. Performing under the alias SAIDAH, she takes inspiration from the birthplace of garage, where high energy and four to the floor beats take center stage. Zoe aims to open up the UK scene to new audiences with a fresh sound and perspective.

 

Logan Sharma, a treasured member of our team brought the video to life. Logan brings together his dual passions for filming and skating, combining creativity with dynamic energy. Along with managing the OBEY European website, he’s also deeply involved in skating and creating content for Blobstacle, showcasing his commitment to the skate culture and community. 

 

The music was done by Laurou, a Swiss-Finnish sound artist whose intricate sound design creates interpretative, whimsical spaces. Her practice explores the vastness of virtuality, morphing organic sounds into sculpted microtextural worlds. Deeply rooted in sonic intimacy and profound listening experiences, she performs with live electronics and DJ sets.

 

 

 

 

 

 

 

 

Photographer:
Mette Krah - @mettekrah

 

Concept:
Mette Krah - @mettekrah
Ryan Alexander - @ryanisinthekitchen

 

Videographer:
Logan Sharma - @blobstacle

 

Sound Design:
Laura Häberli - @lauroouu

 

Models:
Zoe Saidah - @saidah.world
Mauro Ruberto - @mauroruberto