OBEY x Jamie Reid Collaboration
The Sex Pistols changed my life. When I was a 14-year-old skateboarder, a friend played me “Never Mind the Bollocks, Here’s the Sex Pistols”, and that moment marked a turning point for me. The Sex Pistols provided the adrenaline-inducing soundtrack for my rebellion. If the Sex Pistols provided the soundtrack, the artist behind their imagery, Jamie Reid, provided the visuals for the revolution. Jamie Reid did the iconic art for the Sex Pistols like the “God Save the Queen” sleeve, the “Pretty Vacant” sleeve, and the cover for the album “Never Mind the Bollocks, Here’s the Sex Pistols”. Jamie deserves the majority of credit for the denying aesthetics of Punk Rock. If you’ve ever seen a photocopied, ransom note style, cut & paste punk graphic, then you’ve seen Jamie Reid’s influence. Jamie has been one of my biggest creative inspirations both visually and philosophically, because his work is bold, provocative, irreverent, and political. Jamie Reid also turned me on to Situationism, a movement dedicated to disrupting the conformist trance through pranks and spectacles. I’m honored that I have been able to work with Jamie on some collaborative images and to present a special collection through Obey Clothing in his honor. Jamie and I have mutual interest in shaking things up and addressing the problems of corruption, environmental destruction, and wealth inequality, so it is very energizing and meaningful to do a project with him. Enjoy and embrace the chaos! – Shepard
ABOUT THE COLLECTION
The collection is comprised of a varied printable offering based on collaborative graphics between Shepard and Jamie Reid and original Jamie Reid graphics from his Suburban Press era. In addition to the printable range, there is M-65 jackets, deconstructed hats, distressed cut off tanks and screen printed button-down shirts. The OBEY x Jamie Reid collection is available Feb 1, at fine OBEY retailers worldwide and online at obeyclothing.com.