Good Jeans

For this season we worked with Barcelona based artist and photographer, Cristian Bravo. Introducing the latest for Spring 25—captured through the lens of Cristian Bravo, whose eye for contrast and composition brings the season to life. Light and shadow sculpt depth, amplifying the collection’s bold interplay of texture and form.Photographer: @la_melancoliaModels: @franki.lefebre @rob.mattox @tinopellegrinoVideographer: @trevordvreMusic: @robbiecwilliamson

We’re excited to have teamed up with Adèle on the official merchandise for her new album. To celebrate Crèvecœur and merch launch, we hosted a special event at our flagship store in Paris with her biggest fans. The OBEY x Adèle Castillon collection is available online in Europe only for one week—grab yours now or during her tour.

Explore the exclusive FC OBEY Collection, available only at our flagship store in Amsterdam. We invite you to visit and experience the collection in person.Location: Runstraat 25 1016 GJ Amsterdam, NetherlandsStore Hours: Tuesday - Saturday: 10:00 AM – 6:00 PM Sunday - Monday: 12:00 PM – 6:00 PM Photos by: @texasschiffmacherModels: @basvanwelzen @pepijnvankempen @gunjerr @meis.vdberg @ryanisinthekitchen

For our Spring 25 collection, we collaborated with a talented team, including Amsterdam-based photographer Mette Krah.Driven by a passion for analogue photography, Mette develops and prints her film work in her own darkroom. Her versatility spans from press shoots to documenting punk bands in concert, bringing a refined touch to gritty settings. With a talent for enhancing contrasts and foreground details, this project marked her first editorial for a fashion label.For this campaign Mette chose to place the collection in a metropolitan setting, juxtaposing the delicate textures and tones of the cut-and-sew with a grittier, perhaps cinematic surrounding. She wanted to showcase the brink of Spring underneath a veil of mystique – bolstered by the unconventional forms of the Belgian backdrops.The talent that Mette shot in Brussels brought their vibrant energy from the music and skate industries. Mauro Ruberto is an avid skater and a close friend of ours. He has an energetic personality with a deep love for nature and music. Zoe Saidah is an Amsterdam-based DJ with London roots. Performing under the alias SAIDAH, she takes inspiration from the birthplace of garage, where high energy and four to the floor beats take center stage. Zoe aims to open up the UK scene to new audiences with a fresh sound and perspective.Logan Sharma, a treasured member of our team brought the video to life. Logan brings together his dual passions for filming and skating, combining creativity with dynamic energy. Along with managing the OBEY European website, he’s also deeply involved in skating and creating content for Blobstacle, showcasing his commitment to the skate culture and community. The music was done by Laurou, a Swiss-Finnish sound artist whose intricate sound design creates interpretative, whimsical spaces. Her practice explores the vastness of virtuality, morphing organic sounds into sculpted microtextural worlds. Deeply rooted in sonic intimacy and profound listening experiences, she performs with live electronics and DJ sets. Photographer:Mette Krah - @mettekrahConcept:Mette Krah - @mettekrahRyan Alexander - @ryanisinthekitchenVideographer:Logan Sharma - @blobstacleSound Design:Laura Häberli - @lauroouuModels:Zoe Saidah - @saidah.worldMauro Ruberto - @mauroruberto

OBEY Korea FW ‘24 Women’s EditorialModel: @num.nuumHair/Make up: @idmakeupwakeupPhoto: @91jh @_injsjsVideo: @newbeans_Editor: @oilqpo @obeykoreaOBEY KOREA Hongdae Flagship Store74 Wausan-ro, Mapogu, Seoul12:00 ~ 21:00

From Nov 6 to Nov 12, the OBEY Art Space in Paris hosted BOOK, an event imagined by artist @victorunwin , Parisian bookshop @cahiercentral , and independent publisher @kermesse.cool timed with the creative energy in the city during Off Print Art Book Fair and Paris Photo.For six days, the whole art space presented a wide array of books, zines, vintage rarities, and artist editions selected by Victor Unwin. Art books, photo books, books on music, books on books — but also music on books, and merch on books, including our collaborative BOOK limited edition hoodie, are available through Cahier Central Bookstore in Paris.It was a special week of presentations, launches, and talks centered around BOOKs bySimon Gerard (@kermesse.cool) Camille Drouet (@lalibrairieanticipations)Julien Achard (@cahiercentral )Victor Unwin (@victorunwin)We thank everyone for coming by and look forward to our next Paris Art Space event!  Support independent publishing.