Emerging artist of the week: Olivver The Kid

Esteban Adame is a multi-faceted musician who wears many hats. A pianist and composer, and DJ who emerged from the vibrant Chicano/Latino rave scene of East Los Angeles in the 1990s.His musical journey began at a young age, with DJing igniting his passion at just 15. This early exposure to electronic music would later intertwine with his formal training.Adame's talent caught the attention of legendary producer "Mad" Mike Banks of Underground Resistance. Recognizing a kindred spirit, Banks invited Adame to join the Detroit-based collective in 2004. This move not only expanded Adame's horizons but also led him to contribute his piano skills to the label's electronic jazz band, Galaxy 2 Galaxy.Never one to be confined to a single genre, Adame co-founded the Ican label in 2006 with Santiago Salazar. This platform provided an outlet for his own productions and collaborations with artists like Nomadico (with whom he formed El Coyote) and DJ 3000.Adame's creative spirit extends beyond established genres. He explores the experimental and darker side of his musicality through his Frequencia project.In 2022, Adame formed a new quartet, a testament to his ever-evolving artistry. This group, featuring renowned musicians like Raul Pineda, Frank Fontaine, Edwin Livingston, and Joey De Leon, allows him to explore his love for free improvisation alongside his deep connection to the Afro-Latin American musical diaspora. Through this ensemble, Adame strives to create a unifying and spiritual experience for his audience.@estebanadame

For this season we worked with Barcelona based artist and photographer, Cristian Bravo. Introducing the latest for Spring 25—captured through the lens of Cristian Bravo, whose eye for contrast and composition brings the season to life. Light and shadow sculpt depth, amplifying the collection’s bold interplay of texture and form.Photographer: @la_melancoliaModels: @franki.lefebre @rob.mattox @tinopellegrinoVideographer: @trevordvreMusic: @robbiecwilliamson

We’re excited to have teamed up with Adèle on the official merchandise for her new album. To celebrate Crèvecœur and merch launch, we hosted a special event at our flagship store in Paris with her biggest fans. The OBEY x Adèle Castillon collection is available online in Europe only for one week—grab yours now or during her tour.

Explore the exclusive FC OBEY Collection, available only at our flagship store in Amsterdam. We invite you to visit and experience the collection in person.Location: Runstraat 25 1016 GJ Amsterdam, NetherlandsStore Hours: Tuesday - Saturday: 10:00 AM – 6:00 PM Sunday - Monday: 12:00 PM – 6:00 PM Photos by: @texasschiffmacherModels: @basvanwelzen @pepijnvankempen @gunjerr @meis.vdberg @ryanisinthekitchen

For our Spring 25 collection, we collaborated with a talented team, including Amsterdam-based photographer Mette Krah.Driven by a passion for analogue photography, Mette develops and prints her film work in her own darkroom. Her versatility spans from press shoots to documenting punk bands in concert, bringing a refined touch to gritty settings. With a talent for enhancing contrasts and foreground details, this project marked her first editorial for a fashion label.For this campaign Mette chose to place the collection in a metropolitan setting, juxtaposing the delicate textures and tones of the cut-and-sew with a grittier, perhaps cinematic surrounding. She wanted to showcase the brink of Spring underneath a veil of mystique – bolstered by the unconventional forms of the Belgian backdrops.The talent that Mette shot in Brussels brought their vibrant energy from the music and skate industries. Mauro Ruberto is an avid skater and a close friend of ours. He has an energetic personality with a deep love for nature and music. Zoe Saidah is an Amsterdam-based DJ with London roots. Performing under the alias SAIDAH, she takes inspiration from the birthplace of garage, where high energy and four to the floor beats take center stage. Zoe aims to open up the UK scene to new audiences with a fresh sound and perspective.Logan Sharma, a treasured member of our team brought the video to life. Logan brings together his dual passions for filming and skating, combining creativity with dynamic energy. Along with managing the OBEY European website, he’s also deeply involved in skating and creating content for Blobstacle, showcasing his commitment to the skate culture and community. The music was done by Laurou, a Swiss-Finnish sound artist whose intricate sound design creates interpretative, whimsical spaces. Her practice explores the vastness of virtuality, morphing organic sounds into sculpted microtextural worlds. Deeply rooted in sonic intimacy and profound listening experiences, she performs with live electronics and DJ sets. Photographer:Mette Krah - @mettekrahConcept:Mette Krah - @mettekrahRyan Alexander - @ryanisinthekitchenVideographer:Logan Sharma - @blobstacleSound Design:Laura Häberli - @lauroouuModels:Zoe Saidah - @saidah.worldMauro Ruberto - @mauroruberto

OBEY Korea FW ‘24 Women’s EditorialModel: @num.nuumHair/Make up: @idmakeupwakeupPhoto: @91jh @_injsjsVideo: @newbeans_Editor: @oilqpo @obeykoreaOBEY KOREA Hongdae Flagship Store74 Wausan-ro, Mapogu, Seoul12:00 ~ 21:00