OBEY Awareness Fire Island Collection

Last week, we welcomed friends and our wide-ranging circle to discover and celebrate the launch of our Fall 26 collection at the OBEY Amsterdam flagship store.Once everyone had arrived and caught up with each other, Amsterdam-based artist igor gave us a fierce live performance; coincidentally it was his 23rd birthday.Photos captured by Aryan Hamyani.

We worked with our friends untitled (halo) to shoot some of our favorite looks from the Fall 2026 collection and talk music, inspiration, notes app poetry, and upcoming projects. untitled (halo) is an indie rock band from Los Angeles comprised of members Ariana Mamnoon, Jack Dione, Jay Are, and Nicholas Noneman. They are known for their gritty, nostalgic sound inspired by films, real life, nature, and the culture of Southern California.The band is currently gearing up for the release of their self-titled debut album, out November 6. In the meantime, check out their latest singles, “aimee lou wood freestyle” and “easy rider.”BAND QUESTIONS:How did untitled (halo) come together? We are all friends, and it came together organically and almost just for fun as friends who just wanted to explore making music and art together.  Necessity, trouble, desire. What inspires untitled (halo) as a band?Films, real life, images, words, music, nature. Production, consumption, distillation.  What places have shaped untitled (halo)? Does Los Angeles live somewhere in the music, or have other cities left a bigger mark? We love London, Mexico City, New York. Los Angeles inevitably lives in the music, but any city we visit or experience always leaves us with some sort of mark.  What are you chasing with the next record? I don’t think we are chasing anything – if anything we are just finding the right words to say, sounds to make, images to share, that reflect the current state of the band. Fragments imprinted in time.  If the band had a mascot, what would it be? Our friend Davis, a little darling. 1998.  What do you want people to feel when they leave an untitled (halo) show?Reminiscent, inspired, excited, pensive? Internality MEMBER QUESTIONS:ARI:What song do you wish you had written?Ari: Wonderwall by Oasis  What’s the best place in LA to waste an afternoon? Ari: LA River or my house  What’s something beautiful you’ve seen recently? Ari: The Odyssey  What’s something you’d recommend to everyone but no one asks you about? Ari: Crocs as house shoes  JACK:What’s a record that changed the way you hear music? Jack: Mason Lindahl – Kissing Rosy in the Rain What are you most curious about right now? Jack: I don’t know What’s one thing you think is underrated?Jack: Communication What’s something you would defend with your life? Jack: My familyJAY:If music wasn’t in the picture, where would you be putting all that energy? Jay: Notes App Poetry + Figma Moodboard Novelist  What’s a piece of advice you ignored that turned out to be right? Jay: Keep it Simple / Easy Does It. What’s a movie you can watch endlessly? Jay: The Fast & The Furious What’s the best thing you’ve found in Los Angeles by accident? Jay: AMC Burbank Town Center 6NICK:How do your experiences outside of music find their way into what you create? Nick: I think my outside experiences affect what I create indirectly rather than directly. My experiences shape my environment, which shapes the music. What’s something you hope never changes about you? Nick: I'm gay. What’s something you know way too much about? Nick: Geology and weather patterns What’s the soundtrack to driving through LA at 2 a.m.?  Nick: Going home – Elliot Smith Going out – The Strokes 

"eighty-nine" an OBEY skate videoLos AngelesSeptember 25th6pm-10pm@obeyartspace3041 N Coolidge Ave, Los Angeles, CA 90039New YorkSeptember 30thDoors open at 8pm

@theflowernyc107 Eldridge St, New York, New York 1002ParisOctober 2nd7pm-10pm

@obeyartspace40 Rue Étienne Marcel, 75002 Paris, FranceMontrealOctober 3rdDoors open at 7pm

@Exoplusmtl2125 Rue Crescent (2nd floor), Montreal, Quebec H3G 2C1 

This season we worked with Gem Hale for the OBEY Artist Series. Gem is a photographer and director based in the Americas, with roots in Texas. A graduate of the BFA Photography program at SAIC, his work has been showcased in local print, online and physical exhibitions from an early age. Gem also produces limited edition books and zines documenting his personal projects and travels.The OBEY Artist Series collection featuring Gem Hale releases this Friday, August 14th at obeyclothing.com. Each purchase includes a zine, "Texas 4ever," featuring photographs by Gem.

What began as an experiment in subversion has since evolved into an expansive street art campaign and a widely exhibited body of fine art. Shepard Collection for Fall 2026 is available now.Writer and Director Vinc Gertoberens Director of Photography Jacob Sauermilch 1st AC Regina Wiebe 2nd AC Clara Marnette Talent Luca NiemannArt Director Vinc Gertoberens and Maurice Caiza Andresen Producer Vinc Gertoberens and Jacob Sauermilch Set Hands Harry Miller BTS Photographer Neus HoffmannEditor Vinc GertoberensVFX Simon FlorisSound Designer Mees BlankevoortColorist Jacob SauermilchCamera Rarestuff rent Development & Scan Andec Film Special thanks to Giulia Vaccaro, Filmdas Berlin, UFO Filmgeräteverleih, Jakob Reimann, Jakob Stolz, Nils Werner and Leander Ott. 

We are proud to officially welcome Marley Humphrey to OBEY.  Over the past few months, Marley joined us on several trips and instantly became the missing link that tied our entire team together. Since then, he has been effortlessly ripping every city he steps foot in.Filmed by Elliot Bonnabel @elliotbonnabelEdited by Grayson Miller @stayfalsePhotos by Andrey Tarasovs @andreytarasovs, Cristian Bravo @la_melancolia, & Eric Fleischer @efleischerphotoSOCIAL HIGHLIGHTSNollie heard around the world.Balancing Act at Muni