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Available on 03/10/16 @ 12am PST online & select stockists worldwide.

Keith Hufnagel and Shepard Fairey first met in the 90’s skating in the Northeast. After years of building their careers in skateboarding and the art scene respectively, they both ended up on the West Coast with their own brands.

Though OBEY and HUF have established unique perspectives and styles, there is a common sentiment of doing things on their own terms.

The HUF x OBEY project was born from this shared DIY philosophy. What originally began as a shoe collaboration quickly grew into a full capsule collection as the brands found more commonality. The ‘Obey Triple Triangle’ graphic, a marriage between both labels’ iconic brand logos, ties the collaboration together.

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