We have a small run of OBEY water bottles for sale exclusively on our website. Super fresh gloss print Hammer fist graphic on a flat black soft touch bottle. I don't even think the pics do it justice. 25 oz's of a classy beverage can fit inside. Can't beat that with a bat.

-PUBES

Asaf Borger aka Borgore, has recently taken the dubstep scene by storm. With his upcoming US tour and his new Ep "Borgore Ruined Dubstep 2" both rapidly approaching Borgore has a lot on his plate. I had the opportunity to get into Asaf's mind a little bit. Be sure to check out BuyGore.com for more info on the upcoming tour and new music releases.

Credit: Noa Grayevsky

Oliver: First off thank you for doing this. Okay now lets get this going, I’m sure you’ve got some other stuff to get working on, especially with your tour coming up.

Borgore: My mom ruined my just once worn Obey tank top and I had a beef with her for a week for that. So thank you guys for doing such an amazing clothing line and art work!

Oliver: What is the dubstep scene like in Israel? Is there a heavy Electronic Dance Music scene there?

Borgore: Israel's dance scene is HUGE , as far as trance and house we have huge names and now dubstep too.

We started throwing dubstep raves late 2006 which is early by standards of this genre, and now we have parties on a weekly basis hosting the biggest dj's with normal attendance of over a thousand people.

The Israeli dubstep scene is very urban orientated, a lot of former metal heads, skaters and hip hop lovers therefore coming to a dubstep rave will expose you to a lot of street culture.

I feel I helped the scene towards a harder direction, up to that moment it was much more on the mellow tip. I have a party I do when I am in town called Softcore as well that has brought an immense amount of talent into town.

Oliver: How did you get your music out into the eyes of the public? Especially over in United States?

Borgore: I would have say myspace, a good team behind me, fans and a lot of luck. There's endless amount of talent but sometimes in order to get big, you just need to be at the right place at the right time.

To be fair, I didn't get much money during my first tour in the US but it was about self promotion. While most produced deep dubstep, I made heavy dubstep with retarded lyrics which makes the link between the common commercial hip hop-loving American to the UK electro scene easier for most.

Oliver: Last time you played a show in LA your girlfriend was with you, how does she feel about the lyrics in your songs?

Borgore: She hates everything Borgore related, at home I wouldn't dare saying to my girl to do the dishes before she licks my ice cream. The fact we dated before I started producing  music is great, she understands its all jokes at the end of the day.

Oliver: Is Kinder Surprise and your 'Illegal' remix you made for “Hard MIA” coming out soon?

Borgore: Kinder ( along with Borgore Ruined Dubstep 2 ) will be out this month on buyGORE.com and the remix, we are waiting for on M.I.A.

Oliver:When is buygore.com going to be up and running?

Borgore: It already is!

Oliver: How do you feel about people that illegally download music? Whether it's your music or someone else’s?

Borgore: Fact is I love animals but turning vegan won't really make a change, so instead of fighting pirates I look at the bright side of it. I owe a large part of my success  to viral publicity, in which illegal downloading is part of it.

Plus, its very flattering people like your music so much they don't care listening to ripped youtube versions of your songs all day.

Oliver: Where is the favorite place you've ever played a show at?

Borgore: My crowd is quite the same everywhere, same sort of people no matter the country or the language.  It's never a location, it's always about the energy and putting on a good show. My fans make me feel like I've just played the best show, thus making the crowd my favorite, not a specific place.

Oliver: Do you have anything in the works right now? Do you listen to your own music when's it's done?

Borgore: I hate my music the second I finish it, I wish people would pay me to not play my tunes!  But as far as work, I never stop - I don't believe in having a rest. Ill have enough of it when I die.

Oliver: What kind of music do you listen to yourself?

Borgore: I really like this stupid ' Americano'  tune ! Can't get enough of it !! and I really really love Drake. I quite feel he's telling my story, but on a much bigger scale.

Wayne Shorter on his Hard Bop period, the man threw some CRAZY harmonies.

At the moment its really hard to choose one but on the American side its probably Lady Gaga. I get a lot of people hating on me because loving mainstream is not 'cool' but she's not your typical cookie-cutter popstar and I can certainly appreciate that.

Oliver: Lastly, would you adopt a animal from a shelter or get it from a breeder if you were to get a pet?

Borgore: If I could I would have an adopted animal zoo. Its not even funny how much I love animals, but unfortunately I'm on the road far too often. I have a gold fish that I LOVE and play with him all the time and my parents take care of him when I'm away. He is 2 years old and we got him as a gift so its sort of an adoption right ? When my last one died I promised myself to never ever have another one cause I took it so hard. But when my family got me a new one, I had to take it ! ( I hope the fans don't inundate my shows with gold fish now haha! )

Thank you so much and I hope you guys enjoy Borgore Ruined Dubstep 2.

-Oliver

What does Jon Furlong and a cold can of Bud Light have in common? Absolutely nothing... but they sure like to hang together, preferably between the hours of 5pm up until last call every night. You don't believe me? well here's some facts...

1. He grew a mustache so there's padding between the can's tab and his upper lip.

2. Right above his left nipple, he tattoo'd his own "born on dating" which looks like a kinky-ass nip hair from far away.

3. He's got endless nicknames for Bud Light, one favorite being "Boo-Lye-Lye" and another one "Alkie's Nectar"

Jon's one of my best buds and I'm proud to see him grow up within the company as the official photographer for both OBEY Giant and OBEY Clothing. This season, Jon's the featured artist in our Limited Tee Series available now. Recently, friends from 80's Purple put together a video about Jon, what he does, where he's been and the connection between him and OBEY... enjoy.

-ROAMS

Hey there folks,

Today's the day to dust off your saddles and head on yonder to the Subliminal Projects Gallery to view Shepard's new in-house solo show, Printed Matters. It's only going to be up til October 9th, so make sure you see it before it all disappears. I took some photos of the space prior to the media opening (note: trying not to spoil it, so I'm not showing all the pieces...) and Mike T. came to close up shop. En-yoy.

Fast forward a few hours, and the crew finally pops in.

Tom York: something is brewing in LA, maybe a new album in the works?

J.R.F. ( By the Sword Skateboards ) and Skullphone. thats alot of initials

Steve Jones ( Sex Pistols )

The Skateboard legend "Paul Schmitt". Creator of Schmitt stix and PS Stix board manufacturing http://www.youtube.com/watch?v=1sIKqLtzOGE

Who let the puppies out?

Furlong & Mike T.

I recently got a chance to shoot and taste the new chef's menu at The Crosby.. but these pictures don't bring justice to the actual flavors.  The Crosby is located on 400 N. Broadway, Santa Ana, CA 92701.

CALAMARI & GREENS
roasted zucchini, edamame pudding, korean rice sticks, sunchang lemon sauce, fried miso dijon mustard

UMAMI FRY
fried portobello mushrooms, fried tofu, sauce finadine

FRIED RISOTTO DE HUITLACOCHE
pumkin seed tomatillo sauce, manchego cheese, fried tomato skins, micro cilantro

TWICE COOKED BONE MARROW
micro parsley, shallots, mission fig jam, sliced baguette

SQUAB
chive crusted sage mashed potatoes, date whiskey worchestershire sauce, maitake mushroom ragu

LOCH DUARTE SALMON
portobello mushroom confit, quail egg, tomato relish puree, fried baby arugula

BISTRO FILET SALAD
vietnamese marinade petite medallions, fried shallots, pickled carrot & daikon, watercress & arugula

DUO OF POPSICLES
PAPAYA COCONUT CREAMSICLE
coriander mace dust, maple reduction, candied vanilla stick
BLACKBERRY LEMONADE POPSICLE
cinnamon rose tea dust & citrus essence, grand marnier reduction, rose geranium stick

-CJ

Available on Wednesday.

-PUBES

This past weekend I had the opportunity to shoot photos at FYF Fest at Los Angeles Historic State Park with music from bands such as Off!, Local Natives, Man Man, Unbroken, Ceremony, Panda Bear, The Rapture and many more. The park was full of a diverse group of people, there were old tattooed women and infants, it was awesome. The only downfall to the festival was the lines! There were lines for everything, I over heard people say it took the over a hour t get their ticket from will-call. With so much talent it was difficult to decide what bands to shoot photos of and who to try and schedule a interview with. In the end though I had the chance to meet up with the band Off! They opened up their set by sarcastically saying they had the biggest crowd at the whole festival, when the truth was they didn’t. The small crowd didn’t stop Keith Morris from getting into the bands set. Everyone that did get to see the show was not disappointed. Once they were finished I got to have a few words with the band,

Oliver: Do you guys have anything coming up in the future?

Dimitri Coats: Yeah we have a 7 Inch coming out in October then followed by a four 7 inch Box set in November and Vice is putting all of that out. When its all said and done we have like 18 songs.

No one knows who we are yet, we haven’t even released anything!

Oliver: I was reading that Keith is actually a big part of FYF itself right?

Dimitri Coats: Yeah he’s worked with the festival for a few years now. I think he was epically excited to perform for a change instead of be behind the scenes.

Oliver: Why Off! as the name for the band?

Mario Rubalcaba: Well originally we were joking that we it would be everyone except for Keith and calling it “Panic” which was Black Flag before it was Black Flag, and Keith was like, ‘Nope that’s not happening.’ Well either Keith or Dmitri threw out the name “Off!” and right off the bat it just sounded catchy. Then I put the reference of the bug repellent and it just fits the vibe of the music. So seeing as we have the first singer of Black Flag in the band none of us felt bad about having a Black Flag reference, and the music kind of has that kind of feel to it so we just kind of went for it and never really think about it.

Oliver: What your influence’s now, Im sure they changed over time?

Mario Rubalcaba: I think basically everyone just have a tie to this music from when they were young. We still play a lot of different music in other bands but just the approach and the feel of doing something like this just comes natural to us. As far as what we listen to, it doesn’t really matter. We just want to make something that kicks-ass.

Oliver: How would you compare Off! to Black Flag and Circle Jerks?

Keith Morris: I don’t want to. No, it’s the same kind of vibe, but two of the guys playing in the band they aren’t “Punk Rock” their not “Hardcore” their just solid rocking musicians.

Oliver: What influences you?

Keith Morris: Blue Oyster Cult, Led Zeppelin, MC5, Golden Earring I have a whole list.

For more photos from the festival feel free to visit my Flickr Account.

http://www.flickr.com/photos/33023211@N03/sets/72157624897607542/

http://www.flickr.com/photos/33023211@N03/sets/72157624902836920/

Photos and words by Oliver Scherillo

If you didn't catch it on the first look go back up and check out the sticker on the guitar.  Soooo good!!!

Today we're launching our new OBEY Awareness project with the Alaska Wilderness League. One of the areas protected by the Alaska Wilderness League is the Arctic National Wildlife Refuge. 2010 marks the 50th year of this refuge and we're raising funds to help preserve the unique wildlife, wilderness and recreational value the land has to offer. Included in this project is a t-shirt offered exclusively at Zumiez and a limited edition signed screenprint that will be sold on obeygiant.com and shop.obeyclothing.com sometime this morning. Click HERE to learn more.. or HERE to buy some tees.

-CJ

The Posse heads north next week for a couple events. We have the classiest crew assembled and are prepared to get weird. On Wednesday night we'll be in Berkeley with CONVERT. We have some special giveaways along with music, food and drink. Definitely stop by and say hello. Make sure to RSVP at convertstyle@gmail.com!

Then on Thursday we head over to AZALEA. More surprise giveaways, more sweet jams, more beverages. Cut loose with us after all Thursday is the new Friday.

-PUBES

PRINTED MATTERS X SUBLIMINAL PROJECTS X SHEPARD FAIREY

We are pleased to announce that OBEY GIANT ART will be coming to Subliminal Projects. PRINTED MATTERS, will be an exhibition that incorporates every varitey of Shepard’s printed work, including prints on wood, metal, album cover and fine art collage on paper.

Some people say print is on its way out, that it will be wiped out by digital media, but I say you can never replace the provocative, tactile experience of an art print on the street or in a gallery. Printing still matters.
-Shepard

Opening Reception
Printed Matters
September 16th / 8 – 11pm

Gestalten x Subliminal Projects
Book Signing
Beyond the Street: The 100 Leading Figures in Urban Art
September 16th / 7 – 8pm

Gestalten and Subliminal Projects cordially invite you to the Los Angeles signing and presentation of the book Beyond the Street: The 100 Leading Figures in Urban Art.

Book signing with featured contributors including Amanda and Shepard Fairey, Dave Kinsey, Jana DesForges of BLK/MRKT, Marsea Goldberg of New Image Art, Patti Astor, Retna and Saber.

Subliminal Projects
1331 W Sunset Blvd
Los Angeles, CA 90026
subliminalprojects.com

PRINTED MATTERS

Printing has changed the world. With the invention of the movable type printing press around 1450, Johannes Gutenberg created arguably the most important instrument for the global democratization of knowledge. Not only did the printing press facilitate the spread of text-based information, it also spread images. Prior to the invention of the printing press, artwork had to be viewed in person, limiting the influence of styles and specific images to local audiences or those wealthy enough to travel great distances.

The printing press may have begun the democratization of art, but another printer evolved it both conceptually and practically. Andy Warhol made art based on accessible products and personalities from pop culture. In addition to his attempts to democratize art through his subject matter, Warhol used screen-printing to produce multiple versions of his images. Where elitism, preciousness, and scarcity had been the ruling principles in the art world, Warhol embraced commercial reproduction techniques and mass culture. Further down the line, two of my biggest street art influences — Barbara Kruger and Robbie Conal — used printed posters to spread their artwork and messages in public spaces.

I’m a product of the era of mass production and the mass culture it has created. I can’t imagine my art practice without the influence of, and the use of, printing. Some of my biggest art influences were not paintings, but printed things like album covers, skateboard graphics, punk flyers, and t-shirt designs. When I discovered stencil making and screen-printing in high school, I used them to make t-shirts and stickers, but by college I began to use screen-printing to make art. I enjoyed illustration, photography, collage, and graphic design separately, but with screen-printing I could synthesize those techniques into an integrated final product. Screen-printing also provided latitude for experimentation and the ability to make multiples, and my style began to evolve as I explored the graphic nature of the medium. I tried to make images that would translate well to screen-print production. A harmony of beauty, power, and utility was my goal.

I always believed in art as a part of public dialogue, and my Obey Giant street art campaign aspired to arrest visually and provoke intellectually. With the need for me to compete with well funded advertising, screen-printing posters myself was the only way I could afford to create large quantities of materials to share on the streets. My theory was that I could print an image on thin paper for the streets and on thicker paper to sell. I was broke, so I needed a process that was affordable and efficient. I printed my posters in a consistent size and color palette so I could build modular grids of images and constantly expand my image library for large outdoor installations.

Repetition, consistency, and persistence over the years yielded a growing audience for both my outdoor art and gallery art. As people started to request more “fine art” of my images, I began to embellish upon my utilitarian printing techniques by printing on wood, metal, and canvas, as well as incorporating stenciling back into the work. Some of these pieces began to function as one-of-a-kind mixed media paintings. To keep my work affordable and accessible, I also made screen-print-on-paper editions of my fine-art pieces.

The Printed Matters show incorporates every variety of my printed works, including prints on wood, metal, album covers, and fine-art collage papers. Some people say print is on its way out, that it will be wiped out by digital media, but I say you can never replace the provocative, tactile experience of an art print on the street or in a gallery. Printing still matters.

-Shepard

For artwork purchases please contact Subliminal Projects, www.subliminalprojects.com

-THE GIANT