Awareness / Rock the Vote
Founded nearly twenty years ago in response to a wave of attacks on freedom of speech and artistic expression, Rock the Vote quickly established itself as the premier organization representing the intersection of young people, politics, and popular culture. Whether it's Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote works with artists who really believe in and promote our mission. Rock the Vote works with artists to grab the attention of young people, and engage them in building a political movement to fight for young people and the issues that affect their lives. Since its inception, Rock the Vote has run innovative and successful voter registration efforts. Rock the Vote was the first organization to introduce telephone voter registration as well as online voter registration and has run the largest young voter registration drives on record during the past 4 presidential elections registering, then educating and turning out millions of young voters over the past 18 years. Today Rock the Vote represents the historic and groundbreaking 18-year intersection of music and politics, reenergized grassroots organizations and campaigns with resources and best practices for mobilizing young voters. Incorporating best practices and a grassroots approach with Rock the Vote's 70% plus brand recognition and entertainment platform lays the groundwork for an even more powerful organization in 2008 and beyond.
