/ Keep a Breast
OBEY AWARENESS has partnered with The Keep A Breast Foundation to raise awareness and support for KAB’s continuing efforts to eradicate breast cancer by exposing young people to methods of prevention, early detection, and support. KAB harnesses the power of art to communicate complex feelings and thoughts about health, the female form and ultimately about breast cancer.
The new OBEY AWARENESS collection has a close connection to Shepard Fairey, whom has been a supporter of The Keep A Breast Foundation since it’s inception 10 years ago. This campaign will pay homage to the women in Shepard’s life including his Aunt whom he lost to breast cancer, his Mother, a breast cancer survivor, and his wife and two daughters. Obey has come together with KAB to make sure that breast cancer prevention, early detection, and support are always available to those in need.All profits of this collection will be donated to help fund KAB’s support, education and prevention programs.
The statistics supporting the need for breast cancer awareness are alarming. With only 5-10% breast cancer having a hereditary link KAB fills an important gap not currently being addressed by other breast cancer awareness organizations by creating breast cancer awareness programs that educate young people on breast cancer prevention. KAB’s awareness campaigns educate young people on how to identify specific threats and warning signs of breast cancer, and inform and educate about the dangers of toxic chemicals in our environment and food supply and their link to breast cancer initiation. By education young people that they can lower their risk and prevent breast cancer, together we seek to put the focus of breast cancer on prevention. Prevention is the cure.